Rob Carmichael opened SEEN in 2005 after many years as a designer in the music and publishing industries. SEEN is an independent art direction and graphic design studio primarily serving clients in the music, publishing, and cultural spheres.

The studio's work is realized in various mediums: packaging, books, posters, clothing, identities, and websites. Collaborations with visual artists, illustrators, photographers, programmers, musicians, and fellow graphic designers are an essential part of the SEEN aesthetic.

SEEN is based in Los Angeles.